‘Why Are Less Personality?’ is a social media campaign that seeks to dispel the social stigma against online content creators due to their non-traditional successes, recognisability and role as public opinion leaders. By demystifying the processes of bloggers/vloggers and discussing prevalent issues that #TeamInternet constantly addresses, this campaign will inform and persuade people about the influence of online personalities. The campaign will tackle the negative attention that social media content creators are subjected to from traditionalists, who dismiss non-traditional pastimes and jobs as having no significant social influence because they don’t conform to (dated) conventions. In doing so, this creates the perception that people who find innovative ways to express themselves have little value rather than encouraging content creators to explore their passions and creativity.

Follow the campaign right here on the blog, on Facebook and on Twitter!


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