Virality is the new currency of the internet. Whether it be a pop culture meme, an unintentionally hilarious hashtag or an adorable video clip, no one has yet been able to capture virality in a bottle and work out the perfect formula – and therein lies the magic. However, that is not for lack of… Read More Jimmy Fallon vs #TeamInternet – who did it better?
Natalie Tran, more commonly known as ‘communitychannel’, has long reigned as one of Australia’s top vloggers. Her self-deprecating and quirky observations about her everyday life has resonated with her online audience that now reaches almost to two million subscribers. Today, Nat’s YouTube adventures have given her the opportunity to work with YouTube Australia, The Sydney… Read More Online personality spotlight: Natalie Tran aka Community Channel
Many of us have an idea of what a blogger is and what they do. From my observations, it seems to be that the top 1% of bloggers are revered by their followers and brands who want to work with them. However, people who run mid-size blogs or are just starting out don’t receive the… Read More Common misconceptions about bloggers
The increasing use of digital and social media is often brought up as an influential factor for how communication and the consumption of information has changed over the past few decades. Since all change is met with resistance from old dogs who would rather not learn new tricks, thank you very much, online personalities are… Read More The Age of Social Media Influencers – what does this mean for us?
If you haven’t heard of Lauren Curtis, get ready for more pretty in your life. Beauty influencer Lauren Curtis is a blogger and vlogger who has nailed that special balance of what makes online beauty tutorials so fascinating – fun, helpful, warm, engaging and yes, beautiful. There are plenty of aspiring beauty bloggers out there… Read More Online personality spotlight: Lauren Curtis will encourage you to ‘make up your own rules’
The ultimate idea of creating a blog or uploading a video (heck, even developing the internet) is to make connections with other people. If you really want to immerse yourself in the culture of these online communities, social media fan conventions and events have been popping up everywhere in the past few years. Think selfies… Read More Here’s to the fangirls and fanboys
To many of you reading at home, the concerns of bloggers and vloggers may not affect you directly. Although the internet is the biggest thing to happen to the world since sliced bread, the communities who follow online social media personalities and believe in their ability to promote positive social change has been surprisingly niche.… Read More Don’t mess with #TeamInternet