Think piece: Can blogging and vlogging be a career? An honest answer

How many of us have wished to drop everything that is stressing us out at the moment – work, university, friends, family – to seek out greener pastures? Most of us would be kidding ourselves if we had suggested otherwise. For the uninitiated, starting a blog or YouTube channel and making a career and lifestyle… Read More Think piece: Can blogging and vlogging be a career? An honest answer

Categorising types of digital natives: Separating the online influencers from the trolls

I was recently explaining the ‘Why Are Less Personality?’ campaign to a friend of mine and we naturally fell into a discussion of all things blogging and vlogging. One thing that really stood out to me was his thoughts on why a social stigma exists regarding online influencers. The prevalent idea was that the online… Read More Categorising types of digital natives: Separating the online influencers from the trolls

Bloggers and Vloggers achieve mainstream success

Over the course of this campaign, I have made a concentrated effort to showcase bloggers and vloggers who have achieved success as an online personality. This often requires comparing their work against or alongside that of mainstream media in order to provide some context. It is important, however, to note that the divide between traditional… Read More Bloggers and Vloggers achieve mainstream success

Online personality spotlight: Lauren Curtis will encourage you to ‘make up your own rules’

If you haven’t heard of Lauren Curtis, get ready for more pretty in your life. Beauty influencer Lauren Curtis is a blogger and vlogger who has nailed that special balance of what makes online beauty tutorials so fascinating – fun, helpful, warm, engaging and yes, beautiful. There are plenty of aspiring beauty bloggers out there… Read More Online personality spotlight: Lauren Curtis will encourage you to ‘make up your own rules’