Over the course of this campaign, I have made a concentrated effort to showcase bloggers and vloggers who have achieved success as an online personality. This often requires comparing their work against or alongside that of mainstream media in order to provide some context. It is important, however, to note that the divide between traditional… Read More Bloggers and Vloggers achieve mainstream success
Virality is the new currency of the internet. Whether it be a pop culture meme, an unintentionally hilarious hashtag or an adorable video clip, no one has yet been able to capture virality in a bottle and work out the perfect formula – and therein lies the magic. However, that is not for lack of… Read More Jimmy Fallon vs #TeamInternet – who did it better?