Categorising types of digital natives: Separating the online influencers from the trolls

I was recently explaining the ‘Why Are Less Personality?’ campaign to a friend of mine and we naturally fell into a discussion of all things blogging and vlogging. One thing that really stood out to me was his thoughts on why a social stigma exists regarding online influencers. The prevalent idea was that the online… Read More Categorising types of digital natives: Separating the online influencers from the trolls

Money, money, money – the earning power of online influencers

Money makes the world go ‘round. The earning power of online influencers is one of the biggest questions that the general public wants to know about. Obviously, discussing money isn’t the most polite topic of conversation and many online influencers avoid the topic, claiming to not pay attention to the figures and focus on creating… Read More Money, money, money – the earning power of online influencers

Bloggers and Vloggers achieve mainstream success

Over the course of this campaign, I have made a concentrated effort to showcase bloggers and vloggers who have achieved success as an online personality. This often requires comparing their work against or alongside that of mainstream media in order to provide some context. It is important, however, to note that the divide between traditional… Read More Bloggers and Vloggers achieve mainstream success