Influencer Interview (Part 2): YouTuber Nadine McAuliffe’s tips on how to approach YouTube

Welcome to Part 2 of my interview with YouTuber Nadine McAuliffe. In this post, we chat about what goes on behind-the-scenes of creating a YouTube video and what it takes to keep a channel up and running. We also talk about how negativity online can affect content creators. This part of the interview was my… Read More Influencer Interview (Part 2): YouTuber Nadine McAuliffe’s tips on how to approach YouTube

Influencer Interview (Part 1): YouTuber Nadine McAuliffe talks about her YouTube journey

‘Why Are Less Personality?’ lives and breathes online content and is proud to support all online influencers. I thought it would be nice to hear about all things YouTube from someone who knows what they’re talking about. I have been lucky enough to chat with Nadine McAuliffe, an Aussie YouTuber who loves to vlog about… Read More Influencer Interview (Part 1): YouTuber Nadine McAuliffe talks about her YouTube journey

Categorising types of digital natives: Separating the online influencers from the trolls

I was recently explaining the ‘Why Are Less Personality?’ campaign to a friend of mine and we naturally fell into a discussion of all things blogging and vlogging. One thing that really stood out to me was his thoughts on why a social stigma exists regarding online influencers. The prevalent idea was that the online… Read More Categorising types of digital natives: Separating the online influencers from the trolls

Money, money, money – the earning power of online influencers

Money makes the world go ‘round. The earning power of online influencers is one of the biggest questions that the general public wants to know about. Obviously, discussing money isn’t the most polite topic of conversation and many online influencers avoid the topic, claiming to not pay attention to the figures and focus on creating… Read More Money, money, money – the earning power of online influencers

Online personality spotlight: Troye Sivan is driving us ‘WILD’

Musician/actor/vlogger/model/comedian. Troye Sivan is one and all of these. Having started a YouTube channel in 2007, Troye’s channel has since transformed several times to match his evolving interests. From song covers, to vlogging, to comedy skits, to challenges, to video diaries and everywhere in between, Troye’s personal voice has remained the same throughout. Today, Troye… Read More Online personality spotlight: Troye Sivan is driving us ‘WILD’

Bloggers and Vloggers achieve mainstream success

Over the course of this campaign, I have made a concentrated effort to showcase bloggers and vloggers who have achieved success as an online personality. This often requires comparing their work against or alongside that of mainstream media in order to provide some context. It is important, however, to note that the divide between traditional… Read More Bloggers and Vloggers achieve mainstream success